A new look for Informed Choice

In 1994, Informed Choice was created in the attic room of Nick and Andy’s house, working in association with a larger business in London.

Our goal at the time was to be different in our approach to the delivery of financial advice to our clients. Everything about the way we run our business today has roots in the way Nick and Andy established the firm in 1994.

For over 20 years now we have helped our clients plan for a secure financial future. We have delivered peace of mind, removed a great deal of stress and given our clients confidence about money.

Changing landscape

Much has changed in the UK financial services landscape over the past twenty years.

We’ve experienced regulation by four different bodies – FIMBRA, the PIA, the FSA and (more recently) the FCA – during our 20 year history.

A significant change to the way financial services are delivered was introduced at the end of 2012, with the abolition of commission on the sale of most investment products and a drive to raise professional qualifications and standards.

Despite all of this change, our values at Informed Choice have remained consistent.

We’ve continued throughout to give independent financial advice which is careful and considerate. Our clients tell us that working with Informed Choice is always a friendly experience, something which is very important to every member of the team here.

Looking to the future

We are very proud of what we have accomplished and look forward to more successful decades in business ahead. As has always been the case at Informed Choice, we believe we are very good at what we do and that we can always get better.

With this in mind, we have spent some time over the past few months reviewing how Informed Choice looks to the outside world.

We employed the services of marketing consultant Michelle Daniels from Extended Thinking in Godalming, graphic designer Stephanie Chalmers from Over the Moon and website developer Gareth Thompson of codepotato.

Working together with our entire team, all three have contributed to the new look for Informed Choice we are delighted to reveal today.

Our new logo

Our new logo is the symbol which sums up Informed Choice and we feel takes our brand into the future while reflecting everything our clients and professional connections came to expect from the original mark.

We picked green and grey as our new brand colours to differentiate Informed Choice from the competition as a very distinct firm offering Independent Financial Planning.

The image in our logo is based on the original architects drawings of our offices, Sundial House in Cranleigh. In the future you might see our full logo, the logotype or the Sundial House logo used in isolation.

We have also put together a 30 second video presenting our new identity:

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This morning our office in Cranleigh was updated with new exterior signage and we continue to redecorate the reception area, meeting rooms and offices here. We’ve started taking delivery of new stationery and our letters to clients will reflect our new look from next week onwards.

What do you think?

We would love to hear what you think about the new look we introduced today.

As we look ahead to the next 20 years in business at Informed Choice, I want to thank all of our loyal clients and associates who have helped us reach where we are today.

Thank you for your valuable support.