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Advice is what we do

  • Julia Docker
  • Oct 27, 2014
  • 1 min read
Advice is what we do

I wrote recently about the difference between guidance (as proposed by the government) and advice.

I make no apologies for presenting in full the contents of an email I received this morning from an Informed Choice client – reproduced with his kind permission.

He has made our day because, as he explains in the email below, his life has changed positively as a result of him engaging with us for financial planning advice



This to me epitomises the difference between advice and guidance, the core issue of your post.




We can’t promise Tuscan sunshine to all of our clients but we can promise imaginative thinking where possible.

Do get in touch to arrange an initial meeting which is at our expense and without any obligation.

You can call me on 01483 274566, email nick@icl-ifa.co.uk or complete our online enquiry form. We look forward to hearing from you.

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