IFA is A-OK

Which investment provider delivers the most satisfying service to clients?

The answer, of course, is the Independent Financial Adviser (IFA).

In a survey of more than 1,000 consumers by Morgan Stanley, around 70% of respondents said they were very satisfied with IFAs.

The same level of satisfaction was expressed by only 63% of consumers when asked about direct investment providers.

Unsurprisingly, given their track record for mis-selling, only 43% were very satisfied with High Street banks.

The worst score was reserved for investment companies, with only 37% of consumers very satisfied with their service.

On a day when the financial services industry is engaged in debate about the new pricing model from a Bristol-based direct investment provider, it is interesting to note that consumers continue to prefer and value the advice they can receive from IFAs.

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